Let me be honest with you: waiting for the “perfect” post is killing your growth.

I’ve seen small business owners spend hours tweaking a graphic, rewriting a caption five times, or waiting until they “have time” to plan a big strategy. Meanwhile, their accounts sit quiet… and their audience moves on.

If there’s one thing I can promise about social media, it’s this: it never stays the same. Every year, the rules change, platforms rise (and sometimes fall), and small businesses are left wondering: “What now?”

So, what’s next for social media in 2025 and beyond, and what does it mean for small businesses?

Ah, hashtags, once the golden ticket to reach, now… kind of confusing. So, do they still matter in 2025? Short answer: yes, but not how you think.

Social media can feel like a minefield. To make it easier, here are the 5 biggest mistakes I see small businesses make all the time (and how to avoid them).

You’ve probably heard everything from “post every day” to “just do one a week.” Honestly? Both are wrong. The real answer depends on what you’re trying to achieve, and more importantly, how consistent you can be without burning out.

Marketing can feel expensive. Big agencies want thousands a month, ads chew through budget fast, and doing it yourself eats into your time. The good news? You don’t need deep pockets to win on social media.

You’ve put time into a post, hit publish, and… crickets. No likes, no comments, barely a view. Sound familiar? Don’t worry, it’s not just you. Let’s break down the main reasons why posts flop and what to do about it.

Ah, the age-old question. Should you put your energy into Instagram or Facebook? The short answer: it depends. But let’s break it down so you don’t waste time on the wrong platform.