Instagram vs Facebook for Small Businesses: Which Works Better in 2025?
Ah, the age-old question. Should you put your energy into Instagram or Facebook? The short answer: it depends. But let’s break it down so you don’t waste time on the wrong platform.
📱 Instagram: The Visual Playground
Great for showing off products, behind-the-scenes, or short-form video.
The home of Reels — and Reels are still gold for reach in 2025.
Skews younger, but don’t be fooled — a lot of older buyers scroll Insta daily too.
👥 Facebook: The Local Connector
Still massive for community-based businesses.
Great for events, groups, and ads.
If your customers are 30+, they’re probably still scrolling Facebook every night.
The Truth: You Don’t Have to Pick One
Here’s what most small businesses get wrong: it’s not about either/or. It’s about showing up where your customers are. For some, that’s Insta. For others, it’s still Facebook.
My Take
If you’re starting out, focus on one platform, nail it, then branch out. And if you don’t want to juggle both? That’s literally what I do for clients.
