The Top 5 Social Media Mistakes Small Businesses Make
Social media can feel like a minefield. To make it easier, here are the 5 biggest mistakes I see small businesses make all the time (and how to avoid them).
1. Posting Without a Plan
Random posts = random results. You need a strategy, even if it’s just “3 posts a week that cover X, Y, Z.”
2. Ignoring Engagement
Social media is a two-way street. Reply to comments and messages, it matters.
3. Only Posting Promotions
If all you do is sell, people stop listening. Balance promos with value and personality.
4. Inconsistent Branding
Switching colours, fonts, and tones makes you forgettable. Keep your look consistent.
5. Giving Up Too Soon
Success takes time. One viral post won’t change your business, but consistent effort will.
My Take
Avoid these 5, and you’re already ahead of most small businesses out there. Or let me skip the trial-and-error for you.
