How Often Should Small Businesses Post on Social Media?
You’ve probably heard everything from “post every day” to “just do one a week.” Honestly? Both are wrong. The real answer depends on what you’re trying to achieve, and more importantly, how consistent you can be without burning out.
The Algorithm Loves Consistency
Think of social media like the gym. Going once a week won’t get you shredded. Going three times in one day and then disappearing for a month won’t either. What matters is showing up regularly so the algorithm trusts you’re active, and your audience remembers you.
The Sweet Spot for Small Businesses
For most small businesses, 3–5 posts a week is ideal. That’s enough to stay visible, test different types of content, and keep your feed fresh without eating your whole week.
Quality Beats Quantity
Here’s the truth: posting seven boring “salesy” posts won’t work better than three genuinely useful, funny, or scroll-stopping posts. If you’re struggling to keep up, scale back and focus on quality.
My Take
At Woots, I help businesses stay consistent without having to think about it. You don’t need to panic about “did I post today?”, I’ve got that covered.
