Do Hashtags Still Work in 2025? What Small Businesses Need to Know
Ah, hashtags, once the golden ticket to reach, now… kind of confusing. So, do they still matter in 2025? Short answer: yes, but not how you think.
What Hashtags Actually Do
They don’t magically make you viral. They organise content and can give you small boosts of visibility, especially in niche communities
What Changed
Algorithms now rely more on content quality, engagement, and keywords in captions than just hashtags. A post with no likes but 30 hashtags? Dead.
How to Use Them Now
Stick to 5–10 relevant hashtags.
Mix big ones (#smallbusiness) with niche ones (#CheltenhamCafe for example).
Don’t copy-paste the same list every time, it looks spammy.
My Take
Hashtags aren’t the hero anymore, but they’re still a tool in the toolbox. Focus on making good content first, then use hashtags to help the right people find it.
